Graphic design is the practice of composing and arranging the visual elements of a project.
Designing the layout of a magazine, creating a poster for a theatre performance, and designing packaging for a product are all examples of graphic design. In fact, almost everyone today practices some form of graphic design in their daily life — whether it’s adding text to an image for social media or color-coding a spreadsheet for work. Basically, if you’re creating visual content, you’re practicing some form of graphic design.
Branding
Brand design is the process of crafting a brand’s visual identity by creating a unified system of design elements like logos, colors, typography, illustration, and photography. A brand’s visual identity is the aesthetic embodiment of its positioning and personality. So, the most effective brand design is informed by research and guided by strategy. When brand design is effectively executed, the insights of research and strategy come to life in touchpoints like website, marketing collateral, packaging, presentations, etc.
Brand design includes : Logo, colors, typography, shapes, illustration, iconography, texture and pattern, photography, data visualization, layout, etc.
Package design
There are three “layers” of product packaging: outer packaging, inner packaging and product packaging.
Outer packaging is the first thing a customer is going to see. It’s what protects your product from the elements. This could include the box that the product is shipped in or the shopping bag the item is placed in at the store.
Inner packaging is what keeps your product nestled safely in the outer packaging. This might be packing peanuts or tissue paper that stops something from getting jostled or scuffed. Or it might be a sealed bag that acts to preserve freshness.
Product packaging is what most people think of when they think of packaging: it’s the box the toy comes in, the bottle with a label, the tag on a garment and the wrapper of a candy bar.
