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Arch Viz

Architectural visualization, also known as archviz, is the art of generating realistic 3D visualizations (renders) of buildings, interiors, landscapes, and other designed environments using specialized software. Its processes are bridging the gap between the world of architecture and design and the world of interactive 3D modeling.
Archviz has become increasingly popular in the architectural and adjacent industries, with many studios and firms using it to visualize all types of projects before construction begins. This type of visual representation can also be used for marketing purposes or to help explain and clearly lay out complicated concepts and systems.

What are the benefits of architectural visualization?

Architectural visualization offers unique advantages over traditional methods of design due to its ability to produce precise visuals. It captures the form and essence of a project from different angles and perspectives, helping clients and investors better understand plans and proposals. Not only does architectural visualization help reduce costs associated with project management due to more efficient communication between stakeholders, but it also provides tangible advantages such as improved accuracy regarding measurements and choice of materials earlier in a project’s lifecycle, thus saving time and money. It also allows architects and designers to pick up on any design issues or structural flaws, mitigating a level of risk. Arch viz also offers flexible solutions for clients who require changes (e.g., moved walls, added features or fixtures, different materials, etc.), which can be reviewed during the digital design process rather than during construction.
Architects can make any required adjustments quickly and efficiently with the help of a visualization artist, wasting fewer resources and saving time.